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8 Free and Simple SEO Tools for Bootstrapped Business Owners

A working knowledge of Search Engine Optimization (SEO) is useful for more than just search engine marketing and getting your site found on Google. In fact, knowing the basics of SEO, and the tools to use, can help you become a more effective entrepreneur in general, from using search volume to evaluate the demand for a product idea or piece of content, to establishing the empathy you need for effective copywriting and content marketing. That's why we've put together this list of useful free SEO tools that you can use for anything from keyword research to backlink analysis. More

Drive Traffic and Sales this BFCM with New Shareable Discount Links

When the biggest shopping weekend of the year finally arrives, arriving with it will be hordes of customers looking for juicy discounts. To help you make the most of Black Friday Cyber Monday, we’ve added a simple new function to Shopify that will help you reach out and pull those deal-hunters right into your store. Shareable Discount Links direct customers to your homepage and automatically apply a discount code to their cart. More

4 Ecommerce Blog Post Templates To Build Traffic For Your Store

Blogging is one of the best and lowest-cost ways to generate traffic and sales for your store, so “write a blog post” is firmly planted on your to-do list… but when it comes time to sit down and face that blank Word document? Crickets. And a solid hour of deleting every sentence you put down. You’re definitely not alone on this, which is why we put together templates for four powerhouse posts you can write for your ecommerce store's blog. More

How Augmented Reality Is Changing the Way Consumers See the World

Augmented Reality (or AR), through your smartphone camera, lets you see and interact with virtual objects in your real environment that aren't actually there. But even with all the potential you can imagine for technology like this, the quality of the experiences so far meant it was still fairly easy to write off AR as a gimmick rather than a game-changer in the world of commerce. Until now that is. More

How to Sell Your Products on Amazon

Hundreds of millions of people use Amazon to shop online every year. Wouldn’t it be nice to get your products in front of all those potential customers? Of course, but Amazon can seem a little intimidating at first. That’s why we’ve crafted the complete guide to selling products on Amazon, specifically for beginners who want to maintain the integrity of their brand in a competitive marketplace. You’ll learn everything you need to hit the ground running with Amazon. I’m talking everything from product selection to paid ads, from search engine optimization (SEO) to Amazon Seller Central. Seriously, we’ve thought of everything . It was written by a former Amazon Category Manager, after all. More

Introducing DHL Express for Shopify Shipping

International shipping for U.S.-based Shopify merchants just got easier, faster, and more affordable. DHL Express, the world’s leading international express shipping provider, is now an option in Shopify Shipping. You can ship with the same premium carrier the big global retailers use, with guaranteed express service, negotiated shipping rates, and service to over 220 countries and territories. More

What You Need to Know About Patenting Your Product Idea

It can be hard to bring an innovative product idea to life while keeping it under wraps at the same time. How do you protect it from getting stolen? In this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur who came up with, prototyped, and patented a product all under the radar. Jonathan Kinas is the founder of The Aqua Vault: a Portable Outdoor Travel Safe where you can lock up your valuables and go for a worry-free swim. More

Free Webinar Series: How to Create a Buying Frenzy on Black Friday Cyber Monday 2017

Based on last year’s record-breaking Black Friday , Black Friday Cyber Monday 2017 is poised to be the biggest shopping day ever recorded. And though most of the action typically happens within the US, analysts also predict a sharp increase in online sales throughout the UK and rest of the globe. To help store owners capitalize on the trend, Shopify is holding a free webinar series geared towards preparing your store, maximizing your marketing efforts, and optimizing your sales for BFCM. More

ICYMI: Shopify Visits NYC and LA, New Products Announced, and a BFCM Update

This is the homestretch: we're only 6 weeks away from Black Friday Cyber Monday, the biggest shopping weekend of the year. Are you ready? Since we know you’re busy preparing your store for BFCM, we recently introduced ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on between planning your promotions and managing your inventory. In this second edition, we’re rounding up the top product news from the past couple of weeks, announcing an exciting Shopify event, and giving you a snapshot of what’s happening in the world of commerce at large. Here’s what’s up at Shopify, in case you missed it. More

5 Lessons From Last Year to Win Black Friday Cyber Monday 2017

Black Friday Cyber Monday (BFCM) marks an annual opportunity for businesses of all sizes to attract shoppers in the deal-seeking spirit. At the peak of BFCM in 2016, the Shopify platform alone processed over $555,716 transactions in a single minute. That’s a lot of orders. But whether you saw success last year or stumbled through the season, it’s always worth dissecting what happened to do even better this year. To help you plan ahead, here’s a look back at some of the biggest trends and lessons we can glean from Black Friday Cyber Monday 2016 to help you crush it in 2017. More

Feeling Lonely? 5 Ways to Cure the Entrepreneurship Blues

I’m prone to squirrelling myself away, binging on Netflix and hunching over DIY or writing projects without coming up for air. Suddenly, I’ll catch myself in a one-sided conversation with the dog. I lean introvert on the personality spectrum, but even introverts get lonely. There’s plenty of proof that introverts make great entrepreneurs, and it can be assumed, more equipped to thrive in the isolation that comes with the lifestyle. Alone and lonely, however, are two very different things. Learn how to beat work-from-home isolation with a few tricks from the entrepreneurs who do it every day. More

7 Shopify Apps That Will Help You Sell More On Black Friday Cyber Monday

Black Friday and Cyber Monday last year each generated over 3 times more orders compared to the average day in that same November. But in order to capitalize on all that activity, it's not enough to just put your products on sale and hope for the best. You need to equip your store and design your customer experience in a way that can make the most of all the potential traffic and purchasing intent that comes with this time of year. So if you're planning to go all-out with your Black Friday Cyber Monday campaigns, here's a roundup of some of the best Shopify apps to help you sell more. More

Out-Innovating Billion Dollar Companies on a Shoestring Budget

Big corporations might have the money and resources, but they often move slower, spend more, and take longer to bring an idea to market. That's when an entrepreneur's speed and scrappiness are a huge advantage. Mark Aramli is the inventor and founder of BedJet: a Cooling, heating, and climate control system made just for your bed that lets you find your perfect sleep temperature. In this episode of Shopify Masters, you’ll learn how he capitalized on all the advantages at his disposal to go up against billion dollar companies while self-funding his business. More

Emotional Persuasion 101: What It Is, Why It Matters and How to Use It

Understanding psychology is the key to understanding decision-making processes. Often, what you think you know about how decisions are made and why conversions happen isn’t so black and white. Many people think a logical argument with facts, figures and product specs is the best (and only) route. The truth is that the brain is quite emotional. A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions (and your bottom line). More

Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales

You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing. Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (it happens). But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people want to work with you. You can leverage that by collaborating with your fellow entrepreneurs, and we've rounded up four great examples of small business owners who did exactly that, on everything from their ad budgets to their physical retail space. More

Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales

Google Autocomplete for address forms makes for an easy and speedy checkout experience for customers. And, it’s coming to Shopify. You put lots of work into creating an enjoyable buying experience. But, multiple fields to complete at checkout can slow down your customers or even discourage them from making a purchase. This becomes even more apparent for customers on mobile, where checking out on a tiny screen can be a long exercise in typing, misspelling, and re-typing. As part of improving your customer experience and helping you achieve higher conversions, Google Autocomplete is starting to roll out to Shopify’s checkout pages over the coming weeks, at no additional cost. This feature will soon be automatically enabled on your store. More

How to Turn Those Seasonal One-Time Shoppers Into Lifelong Customers

Black Friday Cyber Monday shoppers are unique in that many of them will buy your products without knowing a thing about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday Cyber Monday shoppers into repeat customers can have an enormous impact on the success of your business. O ver time, they’ll cost less, buy more, and even develop a real connection with your business. Now that BFCM is upon us, turning these first-time customers into lifetime fans should be your number one priority. I’m going to walk you through some of the most effective ways to get that done. More

ICYMI: Domain Improvements, More Reports, and a BFCM Update

Leading up to Black Friday Cyber Monday, we’re busy making improvements to Shopify and building new products to help you succeed, all while you’re busy getting your store ready for the holidays. To make sure you don’t miss any important announcements, we’re introducing ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on in between shipping orders and sipping coffee. In this first edition, we’re rounding up the top product news from the past couple of weeks, introducing some exciting improvements to reporting and domains, and giving you a snapshot of what’s happening in the world of commerce at large. More

From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product

When you start a new business, you start with an assumption of who your customers are going to be. That's what you begin to build your brand around. But sometimes the market will surprise you with a demographic of interested customers that you didn't think about. And that's when you might need to pivot. In this episode of Shopify Masters, you’ll learn from an entrepreneur who evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics. Darin Hager is the founder of Heyday Footwear: unisex flat soled kicks for the freshest in fitness—go from leg day to cardio to date night in the same kicks. More

How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

Sarah Tripp and David Shoap, husband and wife, created Sarah’s Treats and Treasures when a unique inventory opportunity caught their eye: hand-crafted pins made right in the U.S. Finding the perfect product to sell? Check. Selling it? Well, that’s where things got a little fuzzy. This was before Sarah set herself up with a Shopify store; she didn’t actually even have a website yet. Instead, they got all of their listings up on Amazon and were accepted in the Jewelry category. From some Amazon listings to a thriving brand, we’ll look at how Sarah and David conquered Amazon (and then scaled with Shopify). And, of course, what you can learn from them so you too can dominate the Amazon Channel. More

The Art of Reinvention: One Couple's Secret to Keeping Their Seasonal Business Thriving

A year ago, we met Nick and Amanda Worsley, new proprietors of a brick and mortar store in a small community—their new home. This week, we caught up with them to check in on the evolution of their business. Meet two seasoned entrepreneurs who continue to reinvent their business to survive a dying industry, meet local needs, and combat seasonal lulls. And, read to the end to hear how they’re surviving—and thriving—one year later. More

8 Awesome Black Friday Cyber Monday Email Campaigns You Can Steal This Holiday Season

As a marketer and business owner, it can be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration from other successful marketers and businesses. I’m going to share eight awesome Black Friday Cyber Monday email campaigns that you can steal for your store. For each example, I’ll break down what it is, why it’s so effective, and how you can implement the idea into your BFCM campaigns. More

The Beginner's Guide to A/B Testing During Black Friday Cyber Monday

Black Friday Cyber Monday is coming up fast and you want to “put your best store forward”. So, you might be thinking about a few A/B tests you can run before, during, or after. Before you get too far down the rabbit hole, know that testing on a major shopping holiday like Black Friday Cyber Monday or Boxing Day is a whole different beast. I’ll walk you through everything you need to know to earn valid test results and more cash this BFCM. It’s time we tame the beast, folks. More

The Ultimate Guide to Shipping For Black Friday Cyber Monday

The dream: a record-breaking amount of sales during Black Friday Cyber Monday. The reality: now you’ve got to fulfill and ship that record-breaking number of orders. Yikes . Luckily, this is a great problem to have, and we’re here to help. From planning your shipping process, to getting strategic with your unboxing, this guide has everything you need to create an excellent BFCM shipping experience—including a new feature in your Shopify store to save you even more time. More

Don’t Tell Them What You’re Making. Tell Them Why You’re Making It.

Motivation is what makes the difference between good and great storytelling. If you can tell people why you're doing something, not just what you're doing, they'll buy into your brand. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who rapidly prototyped their product and designed and re-designed it with the help of their community, and how they weaved that into their story. Adam Kornfield and Joey Cofone are the founders of Baron Fig: tools for thinkers designed with a philosophy of simplicity, usefulness, and community. More

Introducing Bulk Label Printing for Shopify Shipping

Click, click, click no more. Printing shipping labels just got 10 times faster . Now you can buy and print shipping labels for multiple orders at once. With bulk label printing, you’ll be able to fulfill your orders more efficiently, saving you precious time. This holiday season, use bulk label printing to get your products into your customers’ hands faster than ever. Bulk shipping is a free upgrade for any merchant in Canada and the United States who buy and print their shipping labels through Shopify. More

How to Get Your Small Business Finances in Order Ahead of Black Friday Cyber Monday

If you’re living in the blissful calm before the storm of the holiday season, it’s the perfect time to tidy up your small business finances—because when you’re knee-deep in order fulfillment, it’ll be the last thing on your mind. And yes, you should prepare for a busy season, with eMarketer forecasting 16.6% growth in ecommerce sales over the 2017 holiday season. A little planning goes a long way when it comes to your business’ money matters. Take the time now to set yourself up for success come Black Friday Cyber Monday and the holidays so you’re prepared for all it brings. More

Fear and Entrepreneurship: The Psychology of What Scares Us

As irrational as it often is, as silly as it sometimes seems when you witness it in others, fear is something we have to continually confront throughout our lives. But artists, entrepreneurs, and ambitious people especially—who often elect to walk paths and choose goals steeped in uncertainty—have to learn how to live with fear if they want to go far. Because what should scare us most about fear isn't how it makes us feel, but how it tricks us into denying ourselves the things we want most. More

The 26-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It's no wonder more and more store owners participate every year This 26-point Black Friday Cyber Monday checklist ensures your store is in the best position possible to not only succeed and make a lot of money during the holiday season, but also minimize the stress and headaches this season brings to a lot of business owners. This list will also help you cover all of your bases and give you ideas on preparing and running your holiday sale this year. Go through it, implement and steal the ideas that work for you, and evaluate. More

Don’t Waste Time on Business Cards (And Other Execution Tips)

Pick a name. Design a logo. Buy a domain. Create a Facebook Page. There are a hundred things you could be doing to get your business off the ground—it's easy to gets side-tracked by tasks that aren't as important as you might think. In this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years, and is here to teach us how to go beyond the ideation phase and get into the mode of doing. More